
Brand Foundation
Who We Are
Founded in 2018, Bitget is the world's largest Universal Exchange — serving over 150 million users across crypto, tokenized stocks, ETFs, commodities, and CFDs. Our brand reflects our ambition: precise, electric, and built for trust.
01 — About Bitget
The Universal Exchange
UEX is not a competition over the number of assets. It is a competition over user value, capital efficiency, and trading experience — a crypto-native, accessible, and truly efficient global asset trading system.
150M+
Users worldwide
100+
Countries supported
#1
Largest crypto copy trading platform
02 — Brand Positioning
Brand Positioning
Bitget's positioning rests on four pillars that define how we show up across every market, product, and communication.
Capital Efficiency First
One asset should not be confined to a single use case. When the same asset can serve multiple goals at once, its value is truly unlocked.
Global Assets, Crypto-native
We bring the experience crypto users already know — instant access, always-on markets, no geographic limits — to every asset class.
Democratising Access
Great opportunities should not be confined to a small circle of institutions. UEX brings high-quality opportunities to ordinary users, under clear rules and with full risk disclosure.
Make Trading Simpler
A good platform helps users make better decisions, execute more efficiently, and manage risk more effectively — with less effort, not more.
03 — Design Principles
Design Principles
Every creative decision made under the Bitget brand should trace back to one of these four governing principles.
01
Clarity First
Every brand touchpoint must communicate instantly and without ambiguity. Remove noise, reveal signal.
02
Built for Trust
Consistency in identity builds confidence. Our visual language is a promise kept across every market.
03
Bold but Disciplined
We lead with energy and ambition, but never at the cost of precision. The brand is structured and intentional.
04 — Persona
Persona
The Bitget brand speaks with one voice — shaped by a clear, consistent character.
The Enlightened Explorer
We are the Enlightened Explorer. We believe blockchain represents the next shift of equal magnitude in finance — one that takes an already-digitised financial system and makes it truly liquid, free, and fair. UEX is how we act on that belief.
05 — CEO Letter
Break the Unbreakables
A letter from Gracy Chen, CEO of Bitget — on what UEX truly means and why we build it.
“What he was asking for was never more assets. It was less hassle.”
To our Bitget community,
About a year ago, I met one of our VIP users. He lives in East Asia and runs a small business. He had seven apps on his phone: two for tracking US stocks, one for buying gold, two crypto CEXs, one crypto DEX, and one app dedicated to cross-border currency exchange and transfer.
He asked me a very simple question: "Gracy, why do I have to manage seven accounts, remember seven passwords, and pay seven sets of fees just because I want to hold all these assets at the same time?"
That moment made me realize — what he was asking for was never more assets. It was less hassle.
Today, I want to start my talk with a few numbers because behind every one of those numbers, there are people just like him.
Over the past six months, we have seen some very clear changes in how people trade. At its peak, non-crypto asset volume reached nearly 40% of total platform volume. CFD daily volume hit a single-day record of $10 billion. Today, 52% of our users hold both stocks and crypto, 35% hold gold or other precious metals, and 51% use AI-powered tools to support their investment decisions.
More and more users are moving between crypto, stocks, commodities, and forex. We are also seeing more users show interest in Pre-IPO opportunities. The first Pre-IPO token we launched was preSPCX and the second one was preOPAI. Both projects brought about a return of about 30–50% to users within one to two months.
These numbers show that our users are becoming more sophisticated in how they trade across asset classes. They also show that our decision to expand asset access was the right one.
But today, I want to address a misconception about UEX.
When people hear "Universal Exchange," many think Bitget simply wants to list more and more assets until it becomes a platform where you can trade everything. It is partially true, but it is not the full picture.
A broad range of assets is the first layer of UEX. But more assets alone do not make a better platform. A platform can list thousands of assets. But if those assets cannot be used within a unified trading account, if they cannot support efficient liquidity, if they do not lower the barrier to trading, and if they do not meet users' real needs, then all we have done is move the complexity of the market onto the user.
We do not want UEX to become just an "asset supermarket," where more is always assumed to be better.
1. CAPITAL EFFICIENCY FIRST
For a trading platform, user value comes down to something very practical: how efficiently users can put their assets to work. One asset should not just sit in an account. When that same asset can serve multiple goals at once — for example, using rNVDA as margin to short Bitcoin — its value is truly unlocked. This is the kind of capital efficiency tool that traditional brokers simply cannot offer. Capital efficiency first is not about asking users to trade more. It is about helping users make better use of the assets they already own.
2. GLOBAL ASSETS, CRYPTO-NATIVE EXPERIENCE
Today, traders follow BTC, gold, and US stocks at the same time. UEX solves the fragmentation problem by allowing users to access a wide range of global assets from one account, using stablecoins for settlement. But the deeper direction is bringing traditional assets into the new financial system of tokenization — instant access, always-on markets, no geographic limits. By 2030, I believe 10% of global financial assets will be tokenized. Once users experience that efficiency, there is no going back.
3. DEMOCRATISING FINANCIAL ACCESS
More than 99% of individual investors globally have never had the chance to participate in early-stage pricing in the primary market — not because they couldn't understand it, but because the wall around that circle never had a door for them. With UEX IPO Prime, we changed that. When we launched the SpaceX project at an implied valuation below the institutions' official entry price, ordinary users got the same seat at the table that was once reserved exclusively for privileged circles.
4. MAKE TRADING SIMPLER
Many trading platforms want users to spend as much time on them as possible. We do not see it that way. Trading is already complex enough. A good trading product should help users make decisions, execute trades, and manage risk more efficiently — reducing noise, not creating more of it. Today, both Bitget's copy trading users and AI trading users have surpassed 1 million. In the future, users will simply set their goals, conditions, and risk boundaries — and let the system execute on their behalf. That is a healthier way for humans and machines to work together.
To sum it up — everything Bitget builds is grounded in four principles: make assets more efficient, make markets more free, make opportunities more equal, make trading simpler.
UEX is not an "asset supermarket" that simply piles products onto a shelf. UEX is a crypto-native, accessible, and truly efficient global asset trading system — one account, one experience, one shared liquidity infrastructure.
After years of growth, blockchain has long outgrown the boundaries of crypto. I believe blockchain represents the next shift of equal magnitude in finance — one that takes an already-digitised financial system and makes it truly liquid, free, and fair.
Remember the user I told you about at the start — the one in East Asia? What he wanted was never seven apps. It was one fair way in.
The first era of crypto solved the problem of people with no bank account. The opportunity I see now is brokering the unbrokered: giving those with no channels, no inner circle, no way in an equal shot at the global asset market. That is our deepest mission as an exchange.
For users in much of the world, simply opening a US brokerage account is a wall too high to climb. That wall — we intend to tear it down.
Gracy Chen
CEO, Bitget