Illustrations
Illustrations
Illustration plays a vital role in Bitget's brand identity, offering a highly flexible way to convey ideas, emotions, and enhance key brand moments with energy.
01 — 3D Brand Objects
3D Brand Objects
Our 3D object library creates immersive, premium visual moments. Each object is rooted in the brand palette and can be composited into campaign imagery, app hero screens, and OOH.
3D Object
Material Philosophy - Glass & Metal
In Bitget's visual language, materials embody our values. Glass represents transparency — our commitment to openness, clarity, and technological progress. Metal complements it with security and resilience, grounding openness with stability and protection. Together, they reflect our promise: a transparent yet secure ecosystem where innovation and trust coexist.
3D Object
Glass (Base Material)
Glass is the foundation of our visual language. It represents transparency, honesty, and clarity. Always colorless and clear, with subtle refraction and dispersion.
3D Object
Neon (Energy Layer)
Neon represents innovation, energy, and the digital essence of Web3. It is always integrated into surfaces, never standalone. Usage: embedded grooves, contour lines, or rings.
3D Material
Metal (Structural Material)
Metal conveys strength, reliability, and sophistication. It supports glass and provides contrast within the system. Variants: Brushed Silver · Glossy Chrome · Black/Dark Metal · Mint Brushed.
3D Material
Matte Material (Balance Layer)
Matte materials provide balance and grounding. They bring softness and a human touch, contrasting glass and metal. Variants: Concrete · Ceramic · Matte Plastic.
In Use — Material Application
02 — A Visual Direction, Made for Our Users
Trust, Made Tangible
An alternative visual direction, made for traders, made for users.
A visual territory for the next evolution of Bitget — white-first, engineered, human. Cyan is the signal, not the surface. Shown here as a moodboard exploration, distinct from the current dark system.
N° 01 — The Feeling
The touch. The control. Making the intangible tangible.
The inspiration comes from functionalist industrial design — matte polymer, soft-touch surfaces, satin aluminium, fabric mesh, mechanical dials. Objects you understand by holding them. Digital finance borrows this language so that value, for the first time, feels like something you can touch and control.
N° 02 — The Shift
A new world of assets requires a new kind of trust
Crypto, stocks, funds and tokenized real-world assets are converging into one digital ecosystem. Users are no longer only choosing what to invest in — they are choosing which platform they trust to connect them to value.
From
A fast-moving crypto trading platform
To
A trusted global system for accessing, understanding and acting on new forms of value
N° 03 — The System, Colour
White is the environment. Cyan is the signal.
Cyan never decorates. It communicates that something is active, live, connected or selected — a status light, a live chart line, a confirmed transaction. Because no cyan in the palette reaches text-contrast on white, cyan is never used for type: emphasis is carried by weight and by black, with cyan appearing alongside as a marker, bar or dot.
Three modes — how the palette is applied
Each mode fixes its own background, type and highlight values, so the decision is made once per context rather than per file.
01 · DEFAULT
Content & metrics
Reports, dashboards, articles, data tables, product UI.
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02 · KEY VISUALS
Key visuals
Campaign plates, posters, renders, social — pale grey lets white objects sit on the page.
8 YEARS2026
03 · SPECIAL CASE
Dark mode
Professional trading modes and select launch moments only — never the default.
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Medium Cyan carries highlights on light backgrounds; Bitget Cyan is reserved for dark mode, where it reads at full strength. Cyan is never used for body type in any mode.
Pure White
#FFFFFF
Off-White
#F3F5F6
Pale Grey
#E9EAEB
Mid Grey
#9A9DA0
Charcoal
#2B2D2E
Black
#0A0A0A
Bitget Cyan
#00F0FF
Medium Cyan
#05C3DD
N° 04 — The Material
From glass objects to engineered instruments
Excessive glass, transparent coins and floating 3D forms are replaced by a tactile, dependable material language: off-white moulded surfaces, matte polymer, satin aluminium, rubber controls, mechanical buttons, small illuminated indicators.
Objects should feel useful, durable, precise — designed to be handled, built to last. White and satin surfaces; cyan appears only as an active state: a button, a marker, a small display.
N° 05 — The Signal, Information & Motion
Cyan is the active current moving through the system
A recurring graphic behaviour that stays recognisable without the logo: signal lines, calibration marks, ticker strips, serial numbers, technical coordinates.
The signal travels: cyan bands move through connections, numbers update mechanically, panels lock into place, indicators activate in sequence. Fast, but never frantic.
N° 06 — Photography Style
Every process and decision is backed by humans
Cinematic and observational, never staged. Soft natural daylight, cool-neutral balance, controlled contrast, real environments — the machine is trusted because people stand behind it.
Technology on one side. Nature and reality on the other. He bridges them.
The Architect represents experience, long-term thinking and system-level understanding. Nature is not decoration — it brings balance, human scale and a sense of permanence, keeping the engineered world from becoming sterile.
Ease, without anxiety
Users are shown paying, checking, comparing and deciding — naturally, in real environments. Freedom, ease of access, financial tools that fit into life.
N° 07 — In The World
One system across every touchpoint
03 — Iconography
Brand Icons
Brand icons communicate core product features and concepts at a glance. They are always used in Bitget Cyan or white — never in secondary palette colors.
Brand Shield
Knight
Bullseye
Orbit
Copy Trade
Rocket
04 — Mascots & Characters
Bunz
Bunz is our brand mascot — approachable, energetic, and playful. Available in both 3D and 2D variants to suit different contexts.
Bunz — 3D
Bunz — 2D
