Color
Color System
Our brand color is a key element of our visual identity, capturing our essence and personality. Bitget Cyan is the primary anchor — precise, electric, and built for trust.
01 — Lead Palette
Bitget Cyan
Our primary brand color is Bitget Blue, serving as the foundation of our visual identity. Bitget Blue reinforces our identity, making our brand instantly recognizable and cohesive in both digital and print environments.
Bitget Light Cyan (Default)
RGB: 0, 240, 255 · CMYK: 54,0,9,0 · Pantone 311C
#00F0FF
Bitget Medium Cyan
RGB: 5, 195, 221 · CMYK: 68,0,12,0 · Pantone 631c
#05C3DD
Bitget Dark Cyan
RGB: 0, 157, 178 · CMYK: 79,20,27,0
#009DB2
02 — Secondary Palette
Secondary Palette
Our secondary colors provide flexibility, adding vibrancy and energy to our applications. However, they are strictly reserved for special occasions — regional events, festival social posts, or important outputs that require additional color support. Our brand should always maintain a professional, premium, and classy appearance.
Bright Orange
RGB: 255, 107, 0 · CMYK: 0,58,100,0 · Pantone 1505 C
#FF6B00
Dark Purple
RGB: 156, 105, 214 · CMYK: 55,64,0,0 · Pantone 2655C
#9C69FF
Custom Color
Reserved for special occasions. Usage is subject to approval.
Bitget Cyan 700
RGB: 0,157,178
#009DB2
Bitget Cyan 600
RGB: 0,188,212
#00BCD4
Bitget Cyan 500 (Primary)
RGB: 0,240,255
#00F0FF
Bitget Cyan 400
RGB: 125,250,255
#7DFAFF
Bitget Cyan 300
RGB: 184,248,255
#B8F8FF
Bitget Cyan 200
RGB: 224,252,255
#E0FCFF
Bitget Cyan 100
RGB: 240,254,255
#F0FEFF
White
RGB: 255,255,255
#FFFFFF
Black 900
RGB: 17,17,17
#111111
Black 800
RGB: 26,26,26
#1A1A1A
Grey 400
RGB: 184,184,184
#B8B8B8
03 — Monochromatic Palette
Monochromatic Palette
A monochromatic spectrum ranging from White to Black completes the primary palette.
Bitget White
RGB: 255,255,255 · CMYK: 0,0,0,0 · HEX: #FFFFFF
#FFFFFF
Bitget Black
RGB: 0,0,0 · CMYK: 100,100,100,100 · HEX: #000000
#000000
Bright Grey
RGB: 184,184,184 · CMYK: 0,0,0,28 · Pantone Cool Gray 4 C
#B8B8B8
Medium Grey
RGB: 97,97,97 · CMYK: 0,0,0,60 · Pantone Cool Gray 11 U
#616161
Dark Grey
RGB: 57,57,57 · CMYK: 0,0,0,78 · Pantone Cool Gray 10 C
#393939
04 — Premium Accent
VIP Gold
Reserved for premium tiers, rewards, and VIP contexts. Never use as a primary brand color — exists solely to signal luxury and achievement.
Bitget VIP Gold
HighLight Gold
Bitget Gold Tints
05 — Color Usage
The 60 — 30 — 10 Rule
A structured ratio ensures the palette is always balanced. Too much Cyan dilutes its impact — use it to drive attention, not fill space.
06 — Accessibility
Contrast Check
All primary color combinations are tested against WCAG AA. Accessibility is non-negotiable — never use color combinations that fail contrast requirements.