Typography
Typography System
Our typography embodies clarity, readability, authority, and elegance, ensuring a consistent and professional brand presence.
01 — Primary Brand Font
Switzer
A neo-grotesk typeface designed for a clean, modern, and timeless look. Inspired by classic Swiss typography, crafted for contemporary use — aligning with Bitget's trustworthy and professional brand vibe.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&
Switzer in use — Bitget × NVIDIA campaign
02 — Primary Product Font
Bitget Pulse
Pulse Display is our primary product font for data-dense UI surfaces. It carries a clean, modern, technology-driven aesthetic built for numbers and performance contexts.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&
03 — Multi-language Fallback
Noto Sans
When the primary font is unavailable or unsupported for multi-language regions, Noto Sans and Helvetica serve as our designated fallback options.
Aa
中文 · 한국어 · 日本語
العربية · Русский · Ελληνικά
हिन्दी · ไทย · Tiếng Việt
04 — Type Scale
Type Scale
A consistent scale ensures clear visual hierarchy across all brand touchpoints — from display headlines to UI captions.
64px / 700Trade Smarter
52px / 600Logo System
36px / 600Exchange Mark
24px / 600Primary Logo
18px / 400Our logo is our first impression and the face of the brand.
15px / 400Use the horizontal version by default for consistency across platforms.
12px / 500ON DARK (WHITE) · ON LIGHT (BLACK) · ACCENT CYAN
05 — Typography Hierarchy
Typography Hierarchy
Font hierarchy ensures clear communication by guiding the reader's attention through varying type sizes, weights, and styles. A well-structured hierarchy enhances readability, emphasizes key messages, and maintains a consistent brand presence across all applications.
Typography Application
